True Industry News True Industry News Items And Articles 2010-09-07T11:37:58Z Copyright 2006 true-industry.com Mike Schoneman <![CDATA[No question. Without a doubt. Period.]]> http://mike.true-industry.com/?zone=Article&area=26 2006-06-28T14:12:02Z 2006-06-28T14:04:56Z News Now a days, people expect to see a web address for most if not all businesses. If you don't have a website and you have any kind of business you are losing out to others who do have one. For instance two business people decide to send out some fliers and the only difference between the two is that one has a website and prints it on the flier. The other doesn't and simply sends out fliers hoping people will call.

Who is going to be considered the most credible?

I'll tell you, its the one with the website. They are two honest working people, working in the same line of business, but one has a website to refer to. This makes a huge difference. Prospects need a website to be able to explore in the privacy of their own home. Exploring is something people like to do, they feel more comfortable seeing what it is that you do and have to offer before they call you.

Why don't we take pest control for example. A couple notices they are seeing an increased number of bugs and insects within the walls of their home. They talk about calling a place to have come out and spray to solve their problem of infestation.

Weeks go by and they've procrastinated enough to where the house is almost unbearable and nothing has been done about it. One day the mail comes and there is a stack of “junk mail”. Just about everything you can think of, credit card applications, free CD offers, etc. Also, among the mail was a couple of post cards advertising two different companies that take care of insects domestically.

This happens a lot. People have a problem, know how to fix it, but don't act because they don't know where to go. Traditional marketing has provided a solution to the problem and the two post cards reveled that.

Fantastic! One of the companies has a website and the other doesn't. A quick check of the website showed prices, types of services, and many articles written by the owner about pest control and suggestions about the types of service available depending upon what kind of infestation is existing.

The couple forgets they had received two post cards because they are so pleased with the website where they are able to compare prices easily. They have most of their questions answered by the information provided by the website. They are now ready to contact the company and schedule an appointment. So they contacted them through the website and within days their insect problem was solved.


Its not enough just to have a website. The couple could have easily stayed in that position of idleness not knowing what to do about their problem if the website hadn't been so great. Meaning, you can't expect that by having a website that people will respect you and want your business. You've got to earn it, gain the trust of your prospects. You have to make sure you've got a website that establishes that and covers all the important points that make a successful website. Design, content, technology, etc.

If you don't have a website for your business, you should with out a doubt, no question. Period. But not just any website, you need one that will work for you, and help you establish a relationship of trust early on, even before you meet your prospective clients. Its crucial and most effective in the success of anyone in the business of making money.


At True Industry our goal is that we want to earn the trust of all those who work with us. We understand that this is most important when dealing with people. In the Real Estate business agents and clients have to trust each other to be able to work together to get the desired effect.

We provide the tools you'll need to help you start earning the trust of your prospective clients long before you meet them. Using the tools provided properly, will in fact increase your effectiveness as a business person.

Make sure if you have a website that you are currently able to perform this trust gaining process. And if you aren't able to through your website, you must evaluate what you are doing and try to direct it in a way towards that reliance of a prospect in you. If you don't even have a website, seriously consider how you are going to start using internet technology or others won't take you or your business seriously.

We are here to help you, serve you and consult with you about how you can start letting technology work for you.

]]> Mike Schoneman <![CDATA[Could Communciation Skills Be That Valuable?]]> http://mike.true-industry.com/?zone=Article&area=19 2006-04-25T13:33:30Z 2006-04-14T14:58:54Z News
In todays market place you have to be able to communicate what you know in order to gain the trust of your prospects and convert them to clients.  In order to do well with the search engines and in your industry, you have to be able to write in a way that can successfully establish you as an authority.

They pay off?  Clients that don't just do business with you...they preach about you to their trusted friends and realtives.
]]> Mike Schoneman <![CDATA[Creating a need for more]]> http://mike.true-industry.com/?zone=Article&area=20 2006-04-19T15:18:24Z 2006-04-18T17:04:49Z News When you go to any grocery store on Saturday you will undoubtedly notice the “sample tables” full of things you would not consider buying.

What happens next?

You walk by and see the table with little sausage links and you give in and try one. Its delicious and you buy a box. These samples are what create the need for more; if you hadn’t tried the sausage you mostly likely would not have purchased the box.

This is a technique well understood in the commercial industry. For example, in the auto industry the test drive creates in you the desire for more, your chance of buying the car has increased more so than it would have if you hadn’t test driven the car.

In the real-estate business there are few ways to give prospective clients that ‘sample’ to inflame the desire for more. The most important thing you can offer is your professional sense and direct it in a way to honestly serve your clients, thus creating the need for more.

As a real-estate agent you have to be able to properly market your business in a manner that will make potential clients/customers eager to buy into your services. Each agent who realizes this will develop a business plan by identifying the goal or the desired outcome, the opposition, and the plans to overcome the opposition to reach the goal. These plans must in-fact enhance the effectiveness of your business and let prospective clients feel that they can trust you and the service you provide. An important element of this plan is using today’s internet technology, which if executed properly can boost the growth and money making ability of your business.

When someone wants to find a real-estate agent, he/she is not likely to go to the phone book or the newspaper to find a potential agent. He/she is more likely to look to the internet and start searching for agents. This means that if you do not have an internet website, you will be missing opportunities that will increase your business. Anyone who has a business of any kind needs to utilize the internet as a part of his/ her marketing plan. Your personal website as a real-estate agent will represent you 24 hours a day and give prospects the positive image you need to increase your business. Its very important to have well designed website that will represent you as an expert and authority in the real-estate business. At True Industry, skilled professionals design websites that will give you an edge in the real-estate business.

We use a simple yet professional format that will allow prospective clients to utilize your website and do it with ease.

We allow anyone to search the entire MLS from your website, which will definitely identify your site as a resource for the future.

We provide a technology consultant to help you get started with your website and furthermore, once you get started, we will provide on-site assistance to help you with any questions or concerns you might have.

We use the latest true ways to increase the SEO (Search Engine Optimization) of your website.

We will guide you through a True Industry designed website, that will be suited specifically for you and allow you to stand out in the crowd creating opportunities for your further success.

Feel free to contact me to help you get started on this fast track to success.

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